Our Story
How Shree Rang Bazaar Came to Life ?
The journey of Shree Rang Bazaar began with a spark of inspiration in the Himalayan mountains. Despite years of academic achievements and extensive travels through regions like Rajasthan, Meghalaya, Assam, and Himachal Pradesh, I felt an undeniable void—a deeper calling that awaited discovery.
It was in those majestic mountains that I met Shree, a friend who felt like a ray of sunshine breaking through the clouds. During a time when I was searching for direction, Shree encouraged me to revisit the world of handicrafts—a world I had glimpsed during my academic research journey in Rajasthan, Meghalaya, Assam, and Himachal Pradesh. My Ph.D. and other research work opened my eyes to the transformative power of crafts—whether it's the bold embroidery of Rajasthan, the intricate woodwork of Meghalaya, or Himachal’s vibrant woven caps. These aren’t just products; they’re stories of resilience, culture, and creativity. This is why I’ve chosen to bring handcrafted treasures to the world—celebrating the artistry that tells a deeper story.
Shree's encouragement led me to create Shree Rang Bazaar, a name that reflects both the light she brought to my life and the beauty of the crafts I sought to share. Through this venture, I aim to connect artisans and buyers, tradition and modernity, and hearts seeking authenticity and joy.-
Dr. Jyoti Shukla
"The Dreamer Behind Shree Rang Bazaar"
Dr. Jyoti Shukla
A woman with dreams that reach beyond the skies,
With stories from mountains and fields that never lie.
Her heart understands the quiet whispers of others,
And in her hands, a PhD she proudly uncovers.
A journey of beauty, of making life bright,
For every day, she creates with love and light
A daughter with pride, her father’s love so deep,
In every challenge, his strength she’ll keep.
With friends by her side, a pillar so strong,
Together they lift her, where she belongs.
Fearless explorer, yet empathy shines,
Understanding hearts through life’s tangled lines.
Her journey is vast, with love as her guide,
A legacy of courage, she walks with pride.
Our Vision : Meaningful connections
At Shree Rang Bazaar, our vision is to create a space for meaningful connections, where the timeless legacy of handcrafts meets their true admirers at accessible prices. We aim to build an inclusive environment where handcrafted luxury brings smiles to faces, creating a world that feels a little lighter, a little happier, and full of meaningful joy.
Our commitment to this vision extends beyond just selling exquisite handcrafted goods. We strive to support artisans directly by sourcing their creations, empowering their craft and ensuring fair opportunities. In our pursuit of excellence, we’ve partnered with Self-Help Groups (SHGs) that are doing incredible work in the field of handcrafts, furthering the reach of their artistry.
Additionally, for every purchase made at Shree Rang Bazaar, we pledge to contribute 2% of the sale towards planting and nurturing trees. This initiative is in collaboration with Mr. Ajay Kumar Gupta, a nature lover, known for his exceptional work in environmental conservation.
Together, we are not just promoting handcrafted excellence—we are nurturing our planet and building a community that thrives on shared values of craftsmanship, sustainability, and care for the environment.